Air Jordan XXX Revealed

Larry Miller, president of Jordan Brand, confirmed at the beginning of the shoe’s presentation live from the Adler Planetarium in Chicago that it will hit stores in February. Including the brand’s traction treatment, this new Air Jordan XXX silhouette offers a rendered 3D outsole.

The latest iteration of the Jordan Brand, Air Jordan XXX, will be available globally at select Jordan Brand retailers starting Friday, Feb. 12.

Turning the XXX of Jordan 30 into a basketball net on the shoe’s heel, the trainer’s detailing is second to none, with stars across the shoe symbolizing Mike’s “otherworldly talents and planets orbiting the Jordan universe”. “Our goal every year is to create a product that is a leader in innovation”.

A look at the toe of the Jordan XXX.

It’s hard to believe that it’s been 30 years since Michael Jordan debuted the Air Jordan 1 in 1985, but here we are.

Each of the shoe’s elements results from a key performance insight or design inspiration fundamental to the player and Jordan Brand’s evolutions. Aside from Westbrook’s signature shoe, other ballers have signature product made for the court, including New York Knicks forward Carmelo Anthony (the Melo M12) and Chris Paul (the CP3.IX). Elaborating his drawing, with help of fellow designer Mark Smith, Hatfield broadened the Jordan narrative and formed the story of the Air Jordan XXX, one that references a storied yet timeless lineage with an eye towards the future.