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Starbucks adds Spotify music discovery to its app
Posted On Jan 19 2016
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Spotify and Starbucks are teaming up to launch a “new digital music experience” in thousands of coffee shops across the U.S.
When you launch the Starbucks app in any of the 7,500 participating United States stores you will be able to view a “Now Playing” section for that specific store as well as a “Recently Played” column if you missed any of the songs that just played. According to Howard Schultz, Chairman and CEO of Starbucks, “Today is the next era in that experience”.
This addition to the Starbucks app is a huge improvement over trying to use Shazam or Musixmatch to figure out what’s playing.
People will also be able to trawl through lists of all the music played in branches of Starbucks over the past two decades. This can affect which songs are played at SBUX locations depending on customers’ preferences. Now that deal, referred to as Starbucks’ “new digital music experience” is beginning to roll out to customers. Well, instead of having to go up to your friendly barista to inquire about it, you can now find the information right inside the Starbucks app. The company announced Tuesday it is launching a deeper partnership with Spotify to help users find and save the songs they hear playing inside their local Starbucks. “Together with Starbucks, we’re creating a unique new digital music experience that offers Starbucks customers and Spotify users the abilitiy to discover even more music at Starbucks and enjoy the same music and more on Spotify, whenever they want and wherever they are”. And the integration will be available to both free and paid Spotify subscribers.
Music is played in Starbucks stores using PlayNetwork’s CURIO content delivery system, which is an internet-connected device that lets Starbucks employees control the music in their stores using an iPod touch.
Every week, Starbucks will highlight emerging and established artists for you to check out, as well as offering playlists curated by the wider company, plus its best-loved tracks of the past 20 years.
