YouTube pushes virtual reality with 360-degree 3-D

Featured creators at this week’s VidCon online video conference at the Anaheim Convention Center, Markiplier and Maron are among the most popular purveyors of a video genre known as Let’s Play.

“We’ve never seen growth like that anywhere else”, he says. One tab highlights content recommended for you, while the second tab reveals your channel subscriptions.

Ms. Akana isn’t getting as many views on Vessel as she does on YouTube but said she is making a larger, steadier income, including a minimum annual income. YouTube Spaces are physical places around the world where creators can attend workshops on how to improve their videos, take advantage of fully built studios with production lighting and equipment to film their own videos, or just hang out and mingle with other creators.

Users who have had the opportunity of testing the new 360-degree video format have been able to pan around in any direction as they watched the video, the CEO has explained.

YouTube now has more than 1 billion users.

Though VidCon embraces more platforms with each passing year, all roads eventually lead back to YouTube. Providing some empirical data to the claim, Google says that Coca-Cola’s 360-degree video celebrating the 100th anniversary of its iconic bottle design outperformed standard in-stream video ad view-through rates by 36 percent, a not insignificant figure.

“You’re a massive part of the reinvention of television”.

“We’re finally in an era where diversity on the screen reflects the diversity of our society”.

A precise timeline on when YouTube content creators can expect this support to go live isn’t available, but given Google’s past rapid prototyping in this arena, expect something live very shortly. However, YouTube’s new, re-designed or rather re-conceptualised android app will make sure you get videos directly from the video platform’s better creators, rather than that nonsensical stuff. Consumer interaction and sustained attention makes advertisers happy, and Google likes to keep advertisers happy, so as of today 360-degree videos will be supported in TrueView ads on YouTube.

Vidcon opened Thursday with a keynote from co-founder (and The Fault in Our Stars author) John Green, and continues with dozens of panels, keynote speeches and meet-and-greet opportunities through Saturday.