Google rolls out Real-Time Ads format in time for the Super Bowl

Both a YouTube channel and separate website, AdBlitz, has been proven to accumulate 2.2 times more views for ads when they are posted online before the Super Bowl rather than held until the game itself. During the Super Bowl, Google’s video sharing behemoth can serve as a kind of instant replay for commercials.

To be able to further capitalize on such insane figures, Google announced that it is launching a new real-time advertising tool that will work across all of the platforms of the company.

On average, Ad Blitz participants generated four times as many views of their spots as non-Ad Blitz participants.

More information about AdBlitz is available on the YouTube blog. “We’re seeing folks wanting to put their campaigns up earlier and earlier”. There is no word anywhere that a KFC Super Bowl 50 commercial is part of the Super Bowl 50 Ads.

Some 37% of the time spent watching Super Bowl commercials on the site in 2015 occurred before game day, per YouTube.

For the eighth consecutive year, YouTube will hold its Ad Blitz program for advertisers, hosting all the ads in one place for viewers to watch, share, and vote. The feature, which is now in beta mode, was reportedly utilized by a Marco Rubio Super PAC during a candidates’ debate night and will also be applied during this year’s Oscars.

Last year, Google said it blocked ads on 25,000 mobile apps, a large chunk of those were due to marketers placing ads too close to buttons, thereby causing users to accidentally click on the ad. Back in June, however, Google revealed it was working on technology to establish when clicks on mobile ads were accidental.

The price of a Super Bowl ad in the big game has increased a whopping 76 percent over the last decade, according to media research firm Kantar Media; CBS executives have said they’re selling spots for north of $5 million in Super Bowl 50, and that doesn’t include the millions of dollars in other inventory that networks often force Super Bowl ad buyers to spend.

Through YouTube’s AdBlitz platform, advertisers are given the chance to upload Super Bowl advertisements early.