Facebook Revenue Jumps 52% in Q4, Hits 1.59 Billion Monthly Users

Analyst at MKM Partners, Rob Sanderson said that, phenomenal at currency headwind levels that they’re hastening to that level of growth.

Facebook’s growth was fueled by its online advertising growth, which targeted its hefty number of mobile users.

Facebook revenue surged to $5.8 billion in the all-important holiday quarter of 2015, shattering Wall Street estimates and far surpassing the $3.6 billion it generated a year earlier.

Eliminating some of items, the social networking company earned 79 cents per share. The company’s total revenue came in at 5.84 billion US Dollars versus the 5.37 billion expected by analysts.

He returned to work on Monday after taking two months of paternity leave following the birth of his first child late previous year.

In January, Facebook also began taking orders for a consumer version of the Oculus Rift, a head-mounted virtual reality unit.

Carousel, the ad that allows Facebook users to swipe through various products, has also drove her own company’s success for direct sales.

Facebook said mobile ads accounted for 80% of its advertising revenue in the fourth quarter, compared with about 78% in the third quarter and 69% a year earlier.

While Apple’s iPhone sales have stalled and Twitter’s fortunes continue in a downward spiral, one company that continues to go from strength to strength is Facebook.

“Advertisers are no longer asking us whether they should advertise on mobile, they’re asking how”, he said. But also ads. More video views, means more video ads will be shown.

Daily active users (DAUs) were 1.04 billion on average for December 2015, an increase of 17 percent year-over-year. Among the most impressive stats: A whopping 1.44 billion of Facebook’s 1.59 billion monthly active users access it on mobile devices in some way.

Unlike Twitter, Facebook reported growth in its active user base. The stock had gained 21% over the past twelve months through the close of trading on Wednesday. The most popular reason being the fact that users are spending more time on Facebook due to them watching video on the site.