1 billion active Apple devices are in use in the world
There were no new figures – or even discussion – for Apple Music, beyond the 10 million subscribers number announced earlier this year.
The Mac is also slipping, from 5.5 million units sold last year to 5.3 million this year while Apple’s “other products” category, which includes the Apple Watch, is shining brightly.
“Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV”, says Tim Cook, Apple’s CEO.
“The iPhone has always been the main growth driver of the company, with iPad sales stalling, and if that engine starts to slow down it does not bode well for its future performance”, TechCrunch said. And the company is on track for more services growth this year, as it reported $5.5 billion in services revenue during the first quarter of its 2016 fiscal year, which ended in December.
According to analysts, the record revenue is a result of growth in the company’s services, against the slowdown in sales of its devices.
Apple forecast that sales in the current quarter are likely to fall year-on-year, with iPhone sales declining for the first time.
This compared to a profit of $18 billion with revenue of $74.6 billion made for the same period one year ago. The iPad declined from 21.4 million sold units in Q1 2015 to 16.1 million units in the last quarter while Mac went down from 5.5 million units to 5.3 million units, respectively.
Daniel Ives, managing director at FBR Capital Markets, told ABC News that softness – that’s a saturation in smartphones on the market with fewer buyers – will be a challenge for Apple and its competitors.
Gross profit margins rose by two percentage points, to almost 40 percent, compared to the last three months of 2014, indicating that profits were boosted by factors other than sales, such as higher prices or lower production costs.
The results and guidance reflect how Apple, under its chief executive, Timothy D. Cook, is grappling with becoming a maturing tech company and is now entering a period of slow growth.