1 billion people are set to use Facebook every day

Facebook Inc shares surged 15.5% on Jan 28, their biggest percentage increase since July 2013, after the social networking service posted quarterly results that blew away expectations on every key measure.

The company’s fourth-quarter and full results for 2015 show yearly revenue of $17.9bn, an increase of 44 percent year on year, and an extra $2bn over the quarterly revenue of $3.8bn in 2014 to $5.8bn, a hike of 57 percent.

According to USA Today, The social network’s continues to focus on mobile users, it reported, monthly- active- members accessing Facebook via a mobile device soared to 1.59 billion in its recently-completed fiscal fourth quarter, or 90% of its members.

Monthly active users (MAUs) – MAUs were 1.59 billion as of December 31, 2015, an increase of 14% year-over-year.

At yesterday’s quarterly earnings call, Facebook CFO David Wehner told analysts that operating expenses may increase by 30 to 40 percent over the course of 2016, marking a slowdown from 2015’s operational spending.

“Even as the world has tended to greater openness over time, in many communities we see greater fear over what a connected world and more progress means for them”, Zuckerberg said. It seems Facebook is largely a mobile company, with few holdouts using its service on the desktop.

Excluding items, the company earned 79 cents per share. Brand Networks, for one, said it saw ad impressions on Instagram rise more than 13-fold from 50 million in August to 670 million in December.

Not only is Facebook adding users and advertisers, it’s also putting more marketing messages in front of people.

Ken Sena, an analyst at Evercore ISI, said the advertising growth was much better than expected. Mobile accounted for about 80% of the network’s ad revenue in the quarter.

Facebook, Inc. held its initial public offering in February 2012 and began selling stock to the public three months later, reaching an original peak market capitalization of United States dollars 104 billion.

Analyst Rob Sanderson of MKM Partners said Facebook’s core business is so strong that many people won’t be scrambling for them to start monetizing other properties anytime soon.

Revenue at Facebook topped $5.84 billion in the fourth quarter, up just shy of $2 billion from the $3.85 billion it made in the same period in 2014 and well ahead of the $5.37 billion predicted by market analysts.