Facebook revenue jumps 52% in Q4

The social networking giant posted $1.62 billion in profit, a 123 percent increase from past year, as mobile advertising accelerated and comprised 80 percent of all revenue in the fourth quarter.

Facebook said it earned $3.69 billion on $17.93 billion in revenue in 2015, which is up 44 per cent year over year. The growth was fueled by more people joining the world’s biggest social network, with more than 1.59 billion users logged on every month, especially on smartphones and tablets. “Our community continued to grow and our business is thriving”, Facebook Founder and Chief Executive Officer Mark Zuckerberg said in a statement. A good stock price at least helps keep that new talent flowing in as Facebook looks to continue iterating its products and bring the rest of the world online. That easily tops Facebook’s total revenues of $3.85 billion in the fourth quarter of 2014.

“I don’t think there’s going to be too many people crying for them to start monetizing other properties anytime soon because the core business is so strong”, postulated MKM Partners analyst Robert Sanderson, who noted how Facebook’s big jump amid laggard performance in the tech space is “phenomenal”.

“Everything we hear from agencies and marketers is positive”, said eMarketer principal analyst Debra Aho Williamson. More than a billion people now also use Facebook every single day. Revenue also came in higher than expected at $5.8 billion, up almost 52 percent year-over-year. While other companies are trying to focus on growth and figure out the monetization engine later, Facebook’s focus has to be improving its advertising products – which it appears to be succeeding in thus far.

The Menlo Park, California-based company said profits topped $1.5 billion as advertisers flocked to its namesake social network and Instagram, the photo-sharing service it bought four years ago for $1 billion. Alphabet is also focusing on it as it makes efforts to catch up with Facebook. In the cluttered digital age, and as we become more lazy, they’re a flawless vehicle to share an opinion in one character so users will like them. Facebook’s stock jumped 7.5 percent in light of the posted earnings, painting a positive picture for the company’s future.

People are still very fond of Facebook.