YouTube goes big with mobile
More and more users were switching to mobile, leaving the more traditional desktop computer behind.
YouTube Executive Susan Wojicki presented a new design for the video platform’s mobile website and app at VidCon last week.
In addition, Google says that the users can now trim footage, tint an image with filters, add music and upload in the YouTube app.
According to thenextweb.com, the update has three new tabs called Home, Subscriptions and Account are available for Android now and will be rolling released for iOS soon.
Another announcement made by CEO was that YouTube will start supporting 360-degree videos in 3D. More than half of the views on YouTube are now from mobile devices, and revenue from mobile views is growing about a 100% each year. Basically Facebook appears to be encouraging users to use its services more directly, claiming that this will help with tracking Page insights and apparently native Facebook videos are more “liked”. It will make it extremely easy for the creators of the videos to publish and edit their content directly on the app and viewers will now be able to easily subscribe to a certain channel of their choice with a single touch of a button. Yet, YouTube channels managed by TV networks like CBS (NYSE: CBS), Fox (NASDAQ: FOX) and NBC (NASDAQ: CMCSA), are yet to use the new paid subscriber service.
Separately, content creators still have concerns about YouTube’s ad-free paid subscription service, which is expected to push forward. This is the reason why Youtube has so much going on internally so as to fuel that growth.