Offbeat humor and upbeat messages dominate Super Bowl 50 ads

If this is really the case, then Mountain Dew must be feeling very good about itself this morning.

Pokémon released its first ever Big Game ad a full two weeks ago, and amassed more 15.8 million views ahead of the game.

Beyonce hugs performers after performing in the half-time show during the NFL’s Super Bowl 50 football game between the Carolina Panthers and the Denver Broncos in Santa Clara, California February 7, 2016.

Australian filmmaker Peter Carstairs won the annual “Crash the Super Bowl” competition to have his Ultrasound advert featured, with consumers invited to submit their own films for the chance to be featured. In Audi’s spot, a depressed aging astronaut remembers his joy for life by driving an Audi sports auto with his son.

But the Super Bowl is known as the opening ceremony for humorous or star-studded ad campaigns, some of the costing close to $5 million to air. Mountain Dew combines three things that Super Bowl ads are famous for into one, well – animal? – a puppymonkeybaby.

These three words, say it all, puppy monkey baby.

Minutes before halftime, Ryan Reynolds, Steve Harvey and Kevin Hart were all trending on Twitter. One promoted an anti-diarrhea medication Xifaxan with a small-intestines mascot taking a seat at the Super Bowl. Brian Kearney, from Morris County, New Jersey, was watching the game with about 15 people and said the ad was a hit with his friends.

While some viewers who saw the Super Bowl 50 commercial advertising Mountain Dew Kickstart thought that is twisted fun, others had different views about it, saying things like the creature will “haunt their dreams”.

Capitalizing on election-year buzz, Bud Light enlisted Amy Schumer and Seth Rogan to canvass America to promote “The Bud Light Party”.

There was a certain self-effacement appearing from a number of brands this year, but this spot for the Toyota Prius does it best, with the vehicle brand sending itself up nicely in this auto chase-themed ad. Its clever treatment of perceived flaws reminded me a bit of Skoda ads from back in the day.