The 5 worst Super Bowl 50 ads
Many of them are interacting with each other through social media and other digital means. “They want to be entertained”. They love sex. They love a good joke. Some viewers complained on Twitter that the ad reminded them too much of the 2008 housing bubble and subsequent financial crisis.
Jeep throws aside fancy celebrity endorsements for this stirring ad about how Jeep has been a part of history throughout the years.
Ironically this is the first year of last twelve that GoDaddy is skipping the Super Bowl.
“The present is a pretty scary time….” Add that to the fact that before, during, and after the big game ads get reviewed, rated, and picked apart like presidential candidates, and you can see why advertisers are willing to pony up ever-higher prices. TAP into Cranford owner and 20-year marketing veteran, Jennifer LoBianco, explains, “It’s about being in the spotlight and aligned with the National Football League property, other brands, the NBC network, no other event is like it in terms of viewership”.
“Every guy in the bar had a smile on their face”, Raj Nijjer, from Scottsdale, Arizona, who watched the game at a New York City bar. For the advertiser you get this wonderful reach and audience focus. About 47 percent were positive mentions, the highest among the most-tweeted-about ads, Amobee said. Dachshunds in hot-dog costumes run majestically across a prairie for Heinz condiments.
That bodes well for Amazon which will be using Dan Marino and Alec Baldwin to demonstrate a product that’s fairly unique. They’ve got just about 365 days to work on the concepts.
Even the calls to serious topics are fringed with humor.
Three pharmaceutical ads struck a jarring tone with viewers. Anheuser Busch InBev SA’s Bud Light spent $5 million, according to iSpot, to air and ad featuring comedian Amy Schumer and actor Seth Rogen preparing for a political rally, putting on lotion and Spanx underwear. Last year, stained by the domestic-abuse scandals of players Ray Lewis and Adrian Peterson, the league aired a haunting public-service announcement in which a woman, presumably assaulted by her husband, feigns ordering a pizza while calling 911.
Some Super Bowl watchers agreed. It’s safe to say, however, that YouTube AdBlitz will probably have most, if not all, ads up by Sunday night, and definitely the ones people will be talking about on Monday.
Advertisers pulled out all the stops to woo the 114 million-plus viewers during the Big Game.
Despite changes in viewing habits and marketing budgets in the last several years, the Super Bowl remains the premier annual showcase for advertisers.
We’re mostly passed the years of easy controversy – no more upside-down clowns swilling beer through their trousers, racist panda bears or Go Daddy misogyny. Many are released early in a bid to capture the cultural zeitgeist.
One of those ads is a text conversation from The NO MORE Project, which brings attention to the warning signs of domestic violence.