Offbeat humor and upbeat messages dominate Super Bowl ads
Super Bowl 50 has come and gone, but you know what most people are going to be talking about at the water cooler and on Facebook in the aftermath.
If last year’s ads were largely emotive, this year’s were more amusing and upbeat.
-Humanizing fetuses? Yeah. Because if you don’t want them, they’re rhinoceroses, right?
In fact, the Wix.com spot marks the second time in two years that “Stranglehold” has surfaced in a Super Bowl commercial.
The ad features a dancing creature, with the head of a puppy, the body of a monkey and the legs of a baby, providing a group of friends with a liquid pick me up.
According to iSpot.tv, the social media competition was won by T-Mobile’s “Restricted Bling” ad featuring Drake, which scored 608K social actions, along with 3.9M online views, accounting for 6.34% of online activity. As of publication Monday morning, the numbers for this year’s Super Bowl were not posted.
The Zifaxan ad was more cerebral; in it, a cartoon pile of pink intestines travels to a big football game, only to face a sudden urge to, well, go. Another sought to raise awareness about “opioid-induced constipation”. For its Genesis sedan, an ad with comic Kevin Hart following his daughter on a date highlighted the “car finder” tracking feature; the Elantra’s remote start was featured in a spot with campers chased by bears. Anheuser-Busch spent millions of dollars for an ad touting its “Bud Light Party”. The “Pokémon 20” TV spot has generated almost 17.5 million online views over the week, while Bud Light’s ad featuring Seth Rogen and Amy Schumer is over the 7 million online views mark.
In comes the Puppy Monkey Baby with a bucket of the new beverage and then proceeds to dance while chanting Puppy Monkey Baby over and over.
Analysts say this year, advertising execs played it safe… shying away from the outrageous or controversial.
Mountain Dew’s ad might have been the weirdest ad of the night, but Doritos’ ad also seemed likely to divide viewers. Those ads struck viewers as depressing, most notably a dark PSA from insurer Nationwide.
This commercial tries to convince viewers that a simple app to get a mortgage could give the economy a shot in the arm. And now Super Bowl 50 is here.
Distinguished British actress Helen Mirren will deliver a lecture about drunken driving and why it’s a bad idea.