Twitter bleeds as it loses customers

Twitter‘s chief executive officer Jack Dorsey has promised big changes to the micro-blogging-service since his return to Twitter Inc in July.

On the algorithms: Twitter is NOT ditching the reverse-chronological timeline entirely, as feared in some quarters. “Here’s how it works”.

Dorsey took a step in that direction Wednesday, announcing plans to tweak Twitter’s timeline to highlight tweets that the service will appeal the most to each user, instead of only presenting them in reverse chronological order. “Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline”, said the firm in a post about the new Twitter timeline.

Will you be using the new timeline or would you prefer things stay the way they are? It’s important to note that this is not a variation of the “While you were away” feature that Twitter has for users who open Twitter after several hours.

Similar to Facebook, a user’s tweet that they are most likely to care about will appear first in their timeline. Meaning that users won’t see the feature unless it is manually activated. Turning off the feature is universal so you won’t need to worry about disabling it manually across all your devices.

By making Twitter easier and more engaging to use, Dorsey is also hoping the company can sell more advertising so it can begin to make money for the first time in its history.

The “while you were away” feature will still exists.

Although the new timeline has been widely criticized by most users, advertisers seem quite optimistic about it. The hash tag #RIPTwitter trended throughout the weekend. He’s also exploring allowing more than 140-character tweets -Twitter’s signature and some fans say best aspect, in a Facebook-like morph that could fall flat. It disclosed that when user resorts to tweeting and tweeting more, it meant brands could reach a larger potential audience to engage. “Presumably, Twitter is taking several steps to accomplish the second and third growth drivers, but it is not clear that it is doing much at all to accomplish the first”.