Twitter lets hot tweets rise to top of revamped timelines
On the other hand, the company has also faced backlash from users who feel the algorithmic timeline will be used to foist more advertisements onto their feeds.
Recently, Twitter has reported its financial earnings, and it showed disappointing results as the company showed no-user growth.
For years, the site was limited to a list of messages in reverse chronological order – showing the newest tweets at the top.
But the new features so far have been unsuccessful at doing the one thing Wall Street wants most: getting more people to use the service.
But while these figures beat the analyst expectations, Twitter’s active user base was flat to negative.
“Starting today, you can choose a new timeline feature that helps you catch up on the most important tweets from the people you follow”. He said the firm wanted to “make everything more intuitive”, admitting the service was confusing for new users.
Still, with Twitter’s performance in the fourth quarter, it’s unclear whether a revamped timeline is enough to impress investors as the company struggles forward through a recent restructuring of leadership.
Twitter’s number of monthly active users stalled, and by some measures shrunk, in the last three months of the year. A closer look at Twitter’s earnings report today reveals that excluding these users, Twitter dropped from 307 million MAUs to 305 million MAUs.
The best tweets option has been added in a bid to increase the size of Twitter’s user base.
Twitter’s earning for fourth quarter is not so exciting as its shares were down as much as 13%.
Twitter has made several changes to its service over the years and has gradually focused more on customization and improved multimedia experience.
“We think there’s a lot of opportunity in our product to fix some broken windows that we know are inhibiting growth”, Jack Dorsey, Twitter’s CEO and cofounder, said in a conference call with analysts. He already had to quell an uprising last weekend after news of revised timeline leaked out and triggered an avalanche of posts with the tag “RIPTwitter”.