Whole Foods Considers Tattoo Parlors To Attract Millenial Shoppers

The natural foods juggernaut is trying to woo younger consumers with a new program called Friends of 365 by Whole Foods Market which would work with local businesses to offer a whole range of non-food-related items at its 365 retail locations.

Whole Foods is considering adding tattoo parlors to its stores in an effort to target Millenial shoppers, CBS2 reported.

Whole Foods initially announced the concept in May 2015, naming it 365 By Whole Foods. The creation of this alternative retailer, combined with talk of tattoos and records suggests that Whole Foods is attempting to pander to a gross caricature of the kale-loving, tattooed, fixie-riding Millennial “hipster”.

“There’s a number of smaller-store competitors out there that are doing a nice job”, Robb said.

The 365 chain is expected to include suppliers and vendors geared toward Millenial interests. Other experiences might include body-care sellers and even record shops. “We are all eagerly awaiting the opportunity to introduce 365 by Whole Foods Market with the opening of our first store in Los Angeles in just over 100 days”.

The company has not revealed if any new vendors have been officially picked. “We don’t see any reason why we can’t go participate in that part of the market”.

Over the past few years, Whole Foods has lost considerable market share in the organic and fresh grocery arena as more and more traditional supermarkets have started to stock similar offerings.

It is unclear as of now how drastic the price difference between Whole Foods and 365 chains will be.

On a website dedicated to the 365 stores, Whole Foods mulled over its potential “friends”, or businesses that would partner with the chain and set up shop inside its stores.

The 365 in-house brand is likely already identifiable to many current Whole Food shoppers.