Access to AMP webpages rolling out to Google Search

Let us know when you start seeing AMP pages show up in your search results!

Google has been threatened by the fact that users are more likely to find a news story by swiping through their Facebook News Feeds than they are to open their mobile browser and tap a couple of words.

“An AMP page is four times faster and [uses] 10 times less data”. AMP works by having developers rewrite their pages in a slightly simpler and more limited language, and hosts the pages on Google’s infrastructure. It is also easy to scroll through the article without it taking forever to load or jumping all around as you read.

“No matter how many ads you put on the page the content comes first”, said David Besbris, a Google vice president of engineering for search.

It was last week when AdAge claimed that Google’s AMP initiative should kick in from February 24; a date which was neither confirmed nor denied by Google. Companies on board include Twitter, Pinterest, LinkedIn, the BBC, and The Washington Post.

With this partnership months in the works, Google reached out to Revcontent because of its massive global reach, product innovation and publisher performance, particularly on mobile. Similarly, Facebook Inc.’s (NASDAQ:FB) Instant Articles is another feature along the same lines, which provides a toned-down version of the original article for reading on slower connections.

With AMP Google is now letting publishers host their own content, compared to Facebook’s Instant Articles, in which users have access to the stories without leaving the social network site.

The future of AMP is surely going to be bright.

When users search for a given topic in the news on Google’s mobile site, AMP results appear below the “Top stories” section on the results page, as explained by The Verge.

“We do think AMP documents will deliver users great experience”, he said.

Since there is a universe of websites on Google, there are chances that changes will be implemented gradually.