Morgan Freeman adds to drive-time pleasure as Global Positioning System navigation voice

In line with his action film about terrorists attacking the British prime minister and the USA president, you can spice up your trip with Freeman’s quotes such as, “The time has arrived, President Wazer”. In other words, you won’t ever have to stress out over directions again since Morgan Freeman’s soothing voice will be emanating from your phone and guiding you to your destination.

On Monday, Google’s free navigation app Waze announced that it had updated its roster of specialty voices in the U.S.to let drivers enlist Freeman as “their new executive copilot”.

Waze, the popular real-time traffic reporting app has added Morgan Freeman’s as a navigating voice. Freeman’s voice is already known as “the voice of God” and he lent his voice to animated characters in film and games, as well as served as the narrator in films.

But there’s something deeper going on with the appeal of Freeman’s voice-literally.

Freeman, for his part, has his own theories about the power of voices like his. In scientific experiments, people consistently perceive low-pitched voices in men as stronger and more physically attractive than male voices with a higher pitch.

“What we found is that the perceptions of strength and competence were the most strongly associated with the preference for lower voices”, Klofstad says. So now you can rely on Freeman’s dulcet tones to explain that you need to make a left turn in half a mile to get to Starbucks.