Facebook reactions now available globally

The Reactions are extensions of Facebook’s Like button, to give users more ways to share their reactions to a post in a quick and easy way.

Facebook Reactions, the alternative options to the Like button, are now here.

Zuckerberg has expressly said no to a dislike button earlier as well, since he thinks it does not go with the idea of how Facebook was imagined.

With Sad and Angry completing Facebook’s new emotional line up, posting on the social media platform now feels a little like stepping inside Disney hit Inside Out. However, the “Yay” emoticon, which was present in the pilot launch was not among the recently launched emojis. To add your reactions on a desktop, hover over the “like” button. Truth is, majority are so not worthy of your precious newsfeed space and are actually reasons why that “unfollow” button is equally famous and useful. This may be the compromise Facebook hopes will placate its billions of users and elevate the experience on the platform. You can then select the reaction of choice. For example, if a friend puts up a heartfelt post about a breakup you can’t be angry and sad at the same time, even if that is the reality, you just have to pick one.

It said also that it had been conducting testing “for more than a year”, including showing the tool to focus groups and using surveys.

It’s now time to sit back and see how Facebook fans react to the new feature.

From an advertising standpoint, Facebook will be putting this new data set to use for ad targeting and placement.

“We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer”, it said.