Twitter enables brands to target ads based on emojis

Twitter certainly sees the value of emoji marketing since over 110 billion emojis have been Tweeted since 2014.

“Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners: AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C”. One example of that feature in action is pizza companies targeting people tweeting pizza emojis.

“Emojis have become a ubiquitous way for people, publishers, and brands to express their feelings”, Twitter adds.

Shah and his team believe that emoji activity can signal a person’s “mood or mindset”.

Twitter users may want to begin watching what sort of social media shorthand they use after the company announced Wednesday that advertisers can now target users according to their emoji use.

Twitter has unveiled a new feature allowing advertisers to target specific users with splashy ads, all based on the emojis they tweet out with their daily musings. And here you were thinking Twitter was all about hashtags and flame wars.

If you like to pepper your tweets with emojis, you’re in fact helping brands more accurately market their products to you.

It’s not just food emojis that will be targeted either. If anything, I find it all a bit *fearful face*.

Brands have taken to emoji like a squirrel to a bird feeder. Some brands have produced their own emoji keyboards, including Coca-Cola, Burger King, Ikea, and basic cable channel FX. According to mobile tech firm SwiftKey, the happy-tears face made up almost 20% of all the emojis used in the US, last year.