Adele’s ’25’ Is Finally Coming To Streaming Services

Seven months after its original release, Adele’s album 25 is going to be available on Spotify. Until now, only the singles “Hello”, “Send My Love (To Your New Lover)” and “When We Were Young” have been able to be streamed. Now, Adele and her label, Sony Music, are finally ready to start streaming: “25” will start appearing on Spotify at midnight tonight, market by market. “I don’t use streaming”, she said. This was a conscious decision on her part, with Adele telling TIME that she felt streaming was “disposable”. “I buy my music”.

This indicates that 25 will land on these and other streaming services on Friday morning in each territory. Streaming, she added, has chipped away at the value of songs and albums.

Meanwhile, Adele reportedly signed a deal with Sony in May 2016 for her future releases worth a record-breaking £90M. There are kids I know who are, like, nine who don’t even know what a f***ing CD is! The music business is moving/has moved from a sales model to a streaming model, and there are only a handful of musicians with the clout to keep their stuff off the big services.

In its second week ’25′ became the first album ever to sell more than a million copies in two different weeks, and it did the same in its third week – that’s three million-selling weeks.