Crystal Pepsi’s coming back in August
PepsiCo also announced plans to change the name of smaller diet soda brand Pepsi Max to Pepsi Zero Sugar in the U.S.
Crystal Pepsi, the company’s clear and caffeine-free version of its signature cola, will reappear on store shelves in the US beginning August 8.
PepsiCo said in April a year ago that it would no longer use aspartame, which has fallen out of favor with many health-conscious consumers.
July 11 sees the 20oz bottles made available in Canada and on August 8 they will commence distribution in the USA, at a suggested price of $1.79.
By 1994, the trend was largely over and numerous products disappeared from store shelves amid shrinking sales.
The translucent soda, which made its first debut in 1992, will hit shelves stateside on August 8, 2016 at major retailers nationwide, according to a press release.
Indeed, a Facebook page called “Bring Back Crystal Pepsi” has garnered more than 7,000 “likes” since it was started more than six year back.
However, opinions seem to be divided on the official comeback.
“Few things are as hot right now in pop culture as the 1990s”, Linda Lagos, the Pepsi brand’s marketing director, told AdAge after she presumably read several nostalgic Buzzfeed listicles.
Others such as Iliza Shlesinger (@iliza) were not so impressed. It is because of the overwhelming demand that the company was faced with following the sweepstakes that motivated the company to give the clear soda another shot on the shelves for consumers.