After disappointing quarter, Samsung plans Galaxy S6 price cuts, new phones to
Samsung’s new devices have less bloatware than several previous Samsung flagships and while the preloaded apps can be disabled, it looks like users, in China at least, will be able to completely remove them to free up internal storage. With Apple raking in 92% of the profits in the industry, Samsung is gearing up to bounce back via the introduction of two new smartphones manufactured seemingly to take on the iPhone 6 Plus and the expected iPhone 6S Plus. Total company sales dropped 7.2 percent year-over-year to $41.3 billion.
But it did not stop investors from dumping Samsung shares in Seoul stock market, where the firm’s shares dropped 3.8 percent to close at 1.21 million won.
Operating profit in the mobile division was down 38 percent year-on-year in the second quarter at 2.76 trillion won. Also hurting Samsung are the many cheap smartphones made by Chinese manufacturers. Right now, the S6 is available for roughly $699 off-contract, with its edge twin being $100 more. It also comes with a rear-facing 20-megapixel camera, with a 5-megapixel shooter facing forward. After losing the suit Samsung will now issue a software patch next month that allows these pre-installed apps to be removed from the Galaxy Note 3.
New middle- and low-end models will also be introduced, the company said.
“Samsung’s semiconductor business has a pretty good outlook down the road, but weakening demand for smartphones, LCD TV and personal computers will not be enough to improve future earnings”, said Lee Jeong, analyst at Eugene Investment and Securities.
“In order to drive up the shipment, we will actively respond to the market, which could have a negative impact on our average sales price”, said Park Jin-Young, the company’s vice president of mobile communications, during a conference call with reporters.
Samsung just turned in another quarter of falling sales and profits in the April to June period, which can be blamed on dwindling demand for the Galaxy S6 smartphone and high marketing costs.