Facebook’s Messenger gets Instant Articles support

“When you tap on an Instant Article link in Facebook, it loads up to 10 times faster than a standard mobile Web article, so it was important to make sure everyone on Messenger could have the same great reading experience”, Josh Roberts, product manager, said in statement.

Instant Articles opens up a custom simplified version of the article, saving the user’s data as well as loading pages much faster. Adding Instant Articles to the app gives its publisher partners an entirely new platform where content can be shared, and provides marketers another venue to reach an engaged mobile audience.

It will soon take less time to load links when friends share an article via Facebook Messenger. Facebook has noted that Instant article will fist appear in Messenger for Alphabet Inc (NASDAQ:GOOGL)’s Android with Apple Inc.

Taking advantage of the pressure sensitive 6S screen, the chat app would now let you preview conversations, photos, GIFs, videos, stickers, links, and more.

This new feature is particularly very useful for individuals with low data as it reduces the amount of data when it comes to loading a post. Venture Beat notes that with hundreds of millions of people already sharing article links via the main app, it is a no-brainer for the company to have the feature work in its chat app as well.

The Menlo Park, California-based social media company began experimenting with Instant Articles in 2015 with a limited number of publishers and has slowly expanded since.

However, some users will have to wait for Instant Articles a bit longer, depending on whether or not they use iOS. Publishers are definitely going to love this feature, which was first added to Facebook a while ago, and now on Messenger.

Articles that undergo Instant Articles are fast loading, and free of other distractions.

The update is now being rolled out for Android and will be available for iOS soon.

In January, Zuckerberg and Co. hit a significant milestone with more than half its users accessing its social networking platform only on mobile. Instant Articles is just one of many ways the social media firm is trying to improve the mobile experience users associate with its service. Publishers of the articles, however, would need to contact and sign up for Facebook if they want their articles to be included in the new service.