Ford plots electric Tesla rivals called Model E

Ford fought hard to prevent Tesla from using the “Model E” name, and now we know why.

Ford has plans to produce a “family” of Model E vehicles with various levels of electrification according to a future-product guide published by industry trade journal Automotive News.

The Blue Oval blocked Tesla’s attempts to trademark the Model E moniker in 2013.

The Model E could be offered not just with multiple electric powertrain options, but also be available as a crossover SUV as well as a auto.

As such, there would be hybrid, plug-in hybrid, and all-electric vehicles coming as sedans, hatches, or crossovers. But as is evident with the Hyundai Ioniq lineup, being a generalist would likely mean not being superior in any department.

The manufacturer has been clear in its aim not to sell its electric offerings at a loss, and it’s thought this ethos will continue for the Model E, with a spokesperson adding that it will be realistically priced.

This is a target Ford CEO Mark Fields confirmed the company is shooting for to challenge the Chevrolet Bolt and Tesla Model 3.

This affords Ford the opportunity to offer these models to a wider range of customers while also covering multiple EV powertrains in the process.

The Model E strategy ties into Ford’s overarching plan to infiltrate the EV market with as many as 13 new models.