Lenovo to Pre-Install Microsoft Apps on Android Phones
Microsoft and Lenovo have reached a new licensing deal that will allow Lenovo to load Microsoft apps on its Android devices.
The answer will come soon as premium Android devices from Lenovo will be equipped with Microsoft’s productivity apps, according to a deal between Lenovo and Microsoft announced recently. “Installing Microsoft apps and services on our devices will bring additional value to consumers around the globe”, he said.
The companies’ app arrangement is notable, but it’s really the continuing expansion of Microsoft’s licensing program that’s the big deal here. Over the weekend, Lenovo agreed that it will be loading Skype, OneDrive, and Microsoft Office as default apps on more of its Android devices.
It is expected that Lenovo will sell “millions” of Android units in the coming years, giving Microsoft more people to target with subscriptions to its cloud services.
Analysts nearly universally agree that it is better for the consumer, now that Microsoft has become far more open, legitimately believes in open platforms, contributes accordingly, and allow the user to remove products from the device – something Google does not always allow. Since Lenovo now owns Moto, expect handsets like the Moto Z and Z Force to also begin shipping with the software included.
After missing the mobile corner, where he was far behind its rivals Apple and Google, Microsoft tried unsuccessfully to revive in 2013 by deciding to buy Nokia phones production. Presumably, Microsoft is not only looking to get its productivity apps into more devices, it also wants its Windows OS used on more smartphones. MOTOROLA is a trademark of Motorola Trademark Holdings, LLC. This scheme was launched by Redmond in 2010, when it openly accused Google on infringing on its software patents for the development of Android.