Alicia Keys’ no makeup movement sparks ‘Today’ anchors to remove theirs

Other stars already on board with the #nomakeup trend include Cindy Crawford, who posted a makeup free selfie on her 50th birthday in February (16), Salma Hayek, and Lady Gaga.

“I love makeup! I love my lip gloss, I love my blush, I love my eyeliner”, she explained to co-host Matt Lauer.

Alicia Keys attended the MTV Video Music Awards (VMAs) bare faced last week, after revealing earlier this summer she was exhausted of covering up. You’ve started a movement here.

Alicia Keys finds going without make-up “really empowering” and “really freeing”.

She also sat down with Tamron Hall, Billy Bush, and Al Roker for another interview segment, where the anchors had a packet of makeup wipes ready in order to join her fresh-faced movement. “I think that’s something we battle with through our whole lives”. “It’s not for me, it’s for you!” “I think we put limitations on each other”. Guthrie also noticed that the beauty she saw in Alicia came from both inside and outside. Society puts limitations on us.

She continued, connecting her bare-faced movement to music: “And that’s in a lot of ways, what the music is about, it’s about being our own unique selves, because we each have something that no one else has and it would be so awesome to embrace each other, how we are”. ‘I think the most important thing is you do what feels good for you’. Wearing makeup is for sure something that comes with benefits (as well as you wear it in a way that suits the ~male gaze~ of course, UGH), and not wearing it does take a fair amount of DGAF.

But some women *don’t* feel empowered from makeup.. ‘It’s not about that. “But at the same time, I don’t want to feel beholden.to have to do it”.

“I don’t want to cover up anymore”, Keys wrote. ‘Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth.