Twitter drops 9% after report that Google wont bid
For Google, Twitter would perhaps finally supply what Google has been unable to conjure up on its own – a successful presence in the social space.
With the expected bids that might happen this week, it is still unknown if one of them will translate to a sale. San Francisco-based Salesforce plunged 7 percent on Wednesday. “Additionally, Twitter’s core growth is slowing significantly”. Regardless of this, the investors of the Californian business continue to be bullish. However, Fidelity Investments, Salesforce’s largest shareholder, opposes a Twitter acquisition, according to financial news site Benzinga. In fact, you can even argue that this is already the case. Their stock has been going down consistently since the company went public in late 2013. More than two years later, that hasn’t changed.
Twitter has yet to receive a formal bid, but the company’s board is said to be weighing up its options following its performance in recent months.
Though there are several companies that are interested in buying Twitter, the little blue bird will find that Google makes the best nest. Now Twitter is looking to finish off negotiations about a potential sale before October 27th.
Alphabet as the most logical suitor? Their current revenues from advertisement are 19 Billion USD and rising. This follows discussion last week that they had brought on a consultant to consider make a play for the social media platform. (TWTR) will be the next big media company to be sold, one of the would-be buyers being bandied about is telecom giant AT&T Inc. It also throws cold water on speculation that AT&T would step up to bid for Twitter. Buying Twitter would allow Google to expand its messaging service and stay competitive. The CRM company could use the microblogging company’s database of tweets for business intelligence.
Also Read: How To Value Alphabet Inc Stock Today?
In addition to acquiring a social platform with high brand recognition, Salesforce founder Marc Benioff is especially enthused about the chance to gain access to Twitter’s reams of data on its users, which he hopes to mine for strategic insights on behalf of Salesforce’s customers, per the WSJ. Potential bidders also include the likes of Google and Walt Disney and what these companies are eyeing is the huge data Twitter is capable of generating with its humble 140-character origin. I’ll concede that in any such multi-party bidding contest, the price is likely to go through the roof. It’s “not insane” to think Disney could buy Twitter, said Peter Kafka at Recode.