Cyber Monday deals now a continual stream of sales
Cyber Monday’s status as the biggest online spending day of the year could be coming to an end, overwhelmed by a surge of shoppers hitting computers and smartphones instead of stores on Black Friday to chase deals earlier in the season. “You can select an upcoming deal to watch and you’ll get a notification on your app when that deal is about to go live”.
Cyber Monday, which is the Monday after Thanksgiving, has been the busiest day of the year for online shopping since 2010. Amazon started offering 35 days of Black Friday deals on November 16.
The Black Friday sales may have ended but with that comes a whole new batch of Cyber Monday deals for 2016! Black Friday became the first day in retail history to drive over $1 billion in mobile revenue at $1.2 billion, up 33%. The survey, conducted November 25-26 by Prosper Insights & Analytics, indicates 122 million Americans plan to shop online on Cyber Monday, up from the 121 million who planned to participate past year.
How can you get the best Cyber Monday deals? It wasn’t as popular at first, but as demand for online shopping grew, Cyber Monday changed.
Still, total holiday season sales are expected to jump 3.6 percent to $655.8 billion this year, according to the National Retail Federation, due to a tightening job market.
Experts say sales from this Cyber Monday could hit at least $3.3 billion, nine percent more than past year.
At the forefront of Cyber Monday is Amazon.
The Better Business Bureau of Minnesota and North Dakota is reminding shoppers about ways they can protect themselves while shopping online.
Target’s Cyber Monday deals include discounts on TVs, electronics and toys, up to 40% off home items, 30% off rec room games and an extra 15% off all online purchases. This year, 36% of shoppers reported that all of their purchases were sale items; last year, 11% of consumers said so.
“Understand that everyone is out shopping, including fraudsters”, she said.