With early deals, how much will Cyber Monday buyers spend?
What’s more, mobile traffic surpassed visits from desktop devices, accounting for 56 percent of Cyber Monday visits as of 10 a.m., the Adobe unit said. For the holiday season-to-date, $24.52 billion has been spent online, marking a 12-percent increase versus the corresponding days past year.
The Target Cyber Monday 2016 deals will be offered on both online and in-stores and will go live on early Sunday morning and the said sitewide discount will be applied on checkout.
Cyber Monday 2016 is definitely one for the books! “The holiday keeps going and going”.
E-commerce retailer Jet.com, recently bought by Wal-Mart for over $3 billion, attributed the rise in online sales over the past five days to a return to buying after the distraction of the November 8 presidential election.
While a majority of the Black Friday weekend is focused on sales, some brands within the active lifestyle industry (which tend to see more business after the rush) focused more on marketing. Thanksgiving Day online sales for USA retailers increased 11.7% compared with the same day in 2015, and Black Friday online sales were up 9.3%, IBM says. Further, per Adobe, the latest out of stock risk toys include the Hot Wheels Super 6 Lane Raceway, Fisher-Price Thomas & Friends Take-n-Play Thomas’ Favorite Friends and Shopkins Kinstructions Ice Cream Shop. “More and more retailers are also using Cyber Monday as an opportunity to talk about in-store deals”, he said.
Adobe’s data shows higher growth overall. During the same time period previous year, desktop ecommerce sales only grew 5%. Note, Prime momentum remains a positive while increasing 3P sales for Amazon (now 50% of units) is a headwind for top line growth. In addition, Adobe said Black Friday became the first day in retail history to drive over $1 billion in mobile revenue with $1.2 billion, which is 33% growth year-over-year. At least, this is what online retailers must themselves as they schedule sales and other promotions for the additional shopping holiday. This is up 3% from past year.
In-store deals began at 6pm on Thanksgiving Day, the same time as previous year. In at some retailers you’ll be able to find a 55-inch 4K Smart TV for as little as $380.
Americans are turning to their mobile devices for deals to kick off the holiday shopping season, with retail trends increasingly upended by ever-present smartphones.
Wal-Mart Stores Inc.’s acquisition of Jet.com for $3.3 billion-a deal that closed in September-did not affect Jet’s 2016 holiday plans.
Now is the time to get the best deals on Apple products and we wouldn’t want you to miss out!
Cyber Monday has been the busiest day of the year for online shopping since 2010.
Mobile accounted for 37 percent of sales through Sunday.