Cyber Monday becomes ‘Cyber Month’ as stores offer deals over several days

For the entire holiday season, PlayStation 4 is the best-selling video game console, Pokémon Sun & Moon top video game sales, Samsung 4K TV is the most sold television, and iPad Air 2 leads among tablet sales.

Interestingly, Adobe said that Cyber Monday will likely see slightly less mobile revenue than Black Friday at $1.19 billion. They hit the stores Thursday night and Friday morning and started browsing online Saturday. Last year, the company didn’t offer Black Friday deals, opting to allow third-party retailers like Best Buy and Target to do so instead.

Cyber Monday is likely to have been the biggest online shopping day in history, according to an analysis of visits to United States retail websites.

So, if you missed the Cyber Monday discounts, there’s a very good chance plenty more great deals will be coming later this week and well into December.

“People can actually shop in more situations than they’ve been able to do in the past”, said Sam Shrauger, Visa senior vice president of digital products. She warned that there may come a point when the whole year is just one big online shopping extravaganza.

The term is still used to promote heavy discounts online, even though most people now have constant access to the web via their phones and computers.

The retail software firm Vend, which tracked 1,500 independent shops across Britain on Friday, Saturday and Sunday, said that sales were up by 22 per cent on the same weekend past year.

“Cyber Monday has kind of become Cyber Month”, he said.

And promotions have changed in response to buying patterns.

“The competition is who can be first with the deal to snag the sale before someone else does, ” says Efraim Levy, senior equity analyst at CFRA.

What’s more, ADI reports that Cyber Monday social buzz is 82 percent lower this year than last (96,449 mentions in 2016 vs. 535,810 mentions in 2015). November got its slowest start for online sales since Adobe began collecting data in 2012, which compared post-election US spending patterns with the aftermath of the Brexit vote.

The NRF survey, conducted by Prosper Insights & Analytics, found that 122 million consumers – 1 million more than a year ago – expected to shop on Cyber Monday.