Black Friday Hits a Record $1.2 Billion in Mobile Sales

Not everyone agreed to the new trend of starting Black Friday on Thanksgiving. We got there at 3 p.m. and we were No. 30 in line, and we were first in line for the cellphones.

But after they realized the deals they had scoped out weren’t exactly flying off the shelves, Blankenship, 36, made the shift to mobile.

Linna Dubbs of Hanover was one of the shoppers who has been waiting this holiday shopping event.

“Our deals will roll over throughout the holiday season”, he said. Also, online sales have been hitting the sales up to $3.05 Billion, an increase of 11.03 percent compared last 2015 according to Adobe Digital insights.

During the holiday shopping weekend that kicks off on Thanksgiving and the day afterward known as Black Friday, more and more shoppers decide to skip the mayhem in stores and buy online.

Target, as with many retailers, also offers free shipping on orders throughout the holiday season.

Cyber Monday, which is the Monday after Thanksgiving, has been the busiest day of the year for online shopping since 2010.

The survey results reflect the increasing importance of e-commerce in the retail landscape.

Adobe reported that more than bn was spent online on Thanksgiving Day and Black Friday, with $1.2bn coming via mobile. And the proliferation of mobile apps has made it easier to compare prices, adding to the pressure to offer good prices.

It is also apparent that mobile commerce in the U.S. is being greatly helped by payment methods like Apple Pay, Android Pay and PayPal One Touch, which simplify the checkout experience for consumers making payments through mobile devices.

Retailers should get a boost from Christmas falling on a Sunday this year, Field said. “Shopping becomes more fun again, and for many people, it’s like a sport or a game”. MasterCard Advisors SpendingPulse, which tracks spending on all kinds of payments, estimated that spending over the four-day weekend will be up 3.8 percent, with online sales up by double-digit percentages and in-store sales up in the single digits.

Over the years, retailers have tried to adjust to the new mobile shopping habits.

In-store traffic didn’t appear to fare as well. Wal-Mart said Friday that Thanksgiving was one of its top online-shopping days this year and that about 70 per cent of the traffic to its website came from mobile devices. According to Adobe, it’s the first time in USA history mobile revenue exceeded $1 billion in one day. In addition, 36-percent of shoppers said everything they bought this year was on sale, . a almost 4-percent increase from last year. “You really can be two places at once”.

She said she doesn’t mind waiting a couple of days for the item to arrive.

But customers like Yusuf Mansuri are still flocking to malls and big box stores.

By accomplishing each of these tasks your Black Friday experience can be fun and memorable! “I like it”, Henson said.

“I’m shopping soon rather than later, to get it over with and not having to worry about things being sold out”, Agnello said.

Adobe (Nasdaq:ADBE) today released its 2016 online shopping data for Black Friday and Thanksgiving Day.

That’s what brought Fountain Valley, Calif., resident Diana Tran Nguyen, 19, to a Los Angeles-area mall on Friday morning.

“I’ll go buy it online”, said Ollearis, 24. “I bought everything online”. Fifty percent of consumers that shopped in store indicated that the deals were too good to pass up. “I only came for a Swiffer and toothpaste, and I’m leaving with a bit more than that”.