Online Sales Take Bigger Chunk Of the Sales Once Again

The facility is the size of 28 football fields and houses more than 4,000 employees who package and ship the millions of products ordered during Cyber Monday.

Cyber Monday sales jumped 12.1 percent year-over-year and surpassed initial expectations that called for total sales of $3.36 billion, according to Adobe Digital Insights. Over the four-day weekend from the US Thanksgiving holiday, global retailers saw online sales up close to 20% over the same period a year earlier, while for US retailers the increase was 9.3%, IBM said in a statement Monday. “Black Friday may overtake Cyber Monday for the first time ever due to Black Friday’s higher than expected revenue of $3.3 billion”. Online spending increased 19 percent that day to $1.57 billion, according to Adobe.

Search ads continued to drive consumers to retail sites on Cyber Monday, contributing 38.5% to sales.

“It seems like they should rename Black Friday to Black Friday Week and rename Cyber Monday to Cyber Monday weekend”, she said.

The Monday after Thanksgiving, Cyber Monday, is still the biggest single online shopping day of the year.

When it comes to toys, Lego sets, Nerf, Shopkins, Barbie and the Pie Face Game were among the most popular purchases.

Consumer experts say purchases could reach $3.3 billion, if not more. This marks an increase of 16.4 percent over a year ago. And preliminary data from analytics firm RetailNext showed that in-store net sales plunged 10.4% on Black Friday vs. 2015.

Amazon is also offering good discounts on its branded tech items, he said: the $29.99 Fire TV Stick, the $39.99 Echo Dot and the $33.33 Fire Tablet. Additionally, Black Friday also hit $3.34 billion sales this season.

From Nov. 1 to Nov. 28, online revenue totaled $39.97 billion, a 7.6 percent increase compared to a year ago, according to Adobe. By this time next year, when e-commerce is playing an even bigger role in holiday shopping industry-wide, we’ll have a better idea if the acquisition was worth it. “This indicates that consumers still had more appetite for online shopping despite the incredible volume of online sales on Black Friday.”.