Figures show Cyber Monday still the year’s biggest sales day

According to Adobe again, the same period previous year only saw sales figures of some US$4.45 billion, where Black Friday alone brought in US$2.72 billion in online sales, which was still a 14% increase from 2014.

Instead, online traffic surged up to 20 percent from past year, as e-commerce sites like Amazon set the agenda for holiday shopping.

Online retailers that apparently did the best included Apple and its array of gizmos, as well as toy sellers Mattel and Lego.

The data, gathered by Adobe Digital Insights, dismissed concerns surrounding sales over the Thanksgiving weekend impacting sales on Cyber Monday.

The FINANCIAL – comScore on November 27 reported USA desktop retail e-commerce spending for the first 25 days of the November-December 2016 holiday season.

The National Retail Federation had earlier projected that the retail industry would see a 3.6 percent increase in sales this holiday season over previous year – better than the 3 percent growth registered in 2015.

That comment was meant as a sarcastic quip, but with one of Google’s latest features you can actually get a live look at a store during its most popular times. Street analysts noted that shoppers were more drawn toward traditional stores by discounts on electronics.

The question is, with digital sales now accounting for the majority of Black Friday spending, how much longer “Black Friday” will continue to matter.

That’s 22% more than a year ago, according to Adobe, and it marks the largest single day in the history of online shopping.

Shoppers across the USA turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and DE had the most local shopping search interest (searches that contained “near me”, hours and stores) of any states in the nation.

The bump was fueled by shoppers turning to online deals. Amazon once again ranked as the most visited online retail property on Cyber Monday, followed by eBay, Walmart, Kohl’s and Target. Forty percent plan to do the vast majority of their holiday shopping online, according to market researcher CivicScience, and another 35 percent plan to split spending between online and off.

Amazon said on Friday that mobile orders on Thanksgiving topped last year’s holiday and Cyber Monday combined.Black Friday is on pace to beat last year in terms of orders for items.

The main concern most people seemed to complain about are the lines and the crowds, which is what Cyber Monday aims to eliminate. “I’m just delighted with President Trump”, said Allsop, who was shopping at Water Tower Place mall in Chicago on Saturday.

As a result, the mix of retailers with high expectations for the day is changing quickly, skewing more toward dollar stores and discount retailers and toward essential products like food and cookware.