Apple takes to the sky to out-map Google
Apple wants to fly drones to improve Maps by collecting more up-to-date information about road changes and street signs, according to a Bloomberg report. The use of drones would reportedly be faster and provide a much greater amount of data than the fleet of sensor-laden minivans that Apple is now using to source its mapping data.
According to a report from Bloomberg, unnamed sources also said that Apple’s goal is to catch up with Google Maps, long the leading mapping program on mobile devices, primarily because it is available on both iOS devices and Android devices.
However, considering the quick collection of accurate data is one of the most important basics of creating a good digital map, Apple’s use of drones could give it the boost it needs to be on par with Google.
Apple has been working to dramatically improve its Maps app ever since it’s botched launch back in 2012. The drones can only be flown during daylight hours, and licensed pilots must keep the drones within their line of sight during operation.
Additionally, Apple is working on new features for Maps that would let users view inside buildings and improve vehicle navigation. The company appears to be trying to grow to the level of Google Maps, which still is its main rival. An Apple Maps user would be guided via their iPhone into the building to get to their destination. At that time, exemptions were required to commercially operate drones. Commercial data collection is restricted in terms of where and when they can be flown. Interestingly, the report also reveals that Apple has hired at least one person from Amazon’s Prime Air drone delivery division to help run the drone team, which is being assembled in Seattle – where Amazon’s headquarters is also located. To do so, the company is taking some interesting measures.
Apple’s 2015 application says it intends to use 11 different models of drones-some quadcopters, some fixed-wing drones-to capture information.
Indoor mapping is claimed in focus as well, with views of airport and other high-traffic building interiors cited to be under development. The technology behind Indoor.io uses pressure sensors, GPS, Wi-Fi and Bluetooth-all features available in most smartphones-to track movement inside a confined area.
There are also plans to improve auto navigation by providing better guidance for changing lanes.