DirecTV NOW unveiled: $35/month, mobile access, HBO add-on and more

The DirecTV Now service will support the fourth generation Apple TV box, Amazon Fire TV box, Google Cast platforms, web browsers, and Apple and Android smartphones and tablets, informitv reports.

AT&T has also confirmed that you can add HBO and Cinemax to any of the four packages for a (not unreasonable) extra $5 each a month.

AT&T is catering to the younger generation with its new streaming TV service, DirecTV Now.

The prices announced today, with the service scheduled to launch on Wednesday this week, fill in details not mentioned by Stephenson in an interview with The Wall Street Journal on October 25. AT&T said nearly eight months ago that it would launch the over-the-top version of DirecTV.

In the previous part of this series, we discussed AT&T’s (T) move to exempt its streaming services from data caps for its AT&T Wireless users.

It will also allow subscribers to use wireless data for free when using DirecTV Now, providing a notable advantage compared with services such as Netflix and prompting concerns over AT&T’s market power. The next tiered package, which costs $50, includes channels like ESPNU, ESPNews, MLB Network, and NBC Sports, according to Ars Technica.

The streaming service is scheduled to launch on November 30, with packages ranging from $35/month for 60-plus channels up to $70 a month for 120-plus channels.

DirecTV Now pulls its channels straight from the cable company’s satellite service.

Similar to the Apple TV deal, AT&T is also offering a free Amazon Fire TV Stick (Reg. $39) to anyone who pre-pays just one month.

AT&T is offering three video streaming services, making use of new and existing content tie-ins. That 100 channel package will cost $60 in the future, which to many of you seems to be a staggering amount, and you have to wonder what AT&T were thinking to come up with such a high figure? And it also depends if you have cable or satellite TV. After the 7 days, you’ll be billed $35 per month (a special for their 100+ channel plan).

AT&T’s new video services will compete with Dish Network’s Sling TV and Sony’s Playstation Vue, but Business Insider suggests it could raise a controversial Net Neutrality topic.