Retail wars continue on Cyber Monday

US Black Friday: more shoppers but less spent per head was posted in World of TheNews International – https://www.thenews.com.pk on November 28, 2016 and was last updated on November 28, 2016.

A record 154 million consumers shopped for deals and discounts on Black Friday and over the Thanksgiving weekend, up from 151 million consumers in 2015, according to the National Retail Federation.

But as a reflection of the times, spending via mobile devices on Friday in the U.S. increased 33 per cent to an all-time high of $1.2 billion.

Amazon said Black Friday would surpass a year ago in terms of the number of items ordered on its website. They hit the stores Thursday night and Friday morning and started browsing online Saturday.

The same logic for cars also works with recreational vehicles (RVs) but even more so.

The continuing shift to online should be good news for Amazon, which has dominated e-commerce growth in recent years.

Field said that eight of the 10 biggest shopping days of the year have yet to come, including Super Saturday on December 17.

Target Corp, meanwhile, is offering 15 per cent off nearly everything in its stores and website for two days: Sunday and Monday. The three categories represented the most popular during Thanksgiving weekend, according to NRF’s survey. “Black Friday may overtake Cyber Monday for the first time ever due to Black Friday’s higher-than-expected revenue of $3.34 billion”.

Adobe’s Tamara Gaffney told the TechCrunch blog, “The negative impact on online shopping we saw following the election has not been fully made up, but consumers are back online and shopping”. “It moved aggressively into Thanksgiving, and now it’s gone into Wednesday”.

For Angelica Elizondo and her family, Black Friday started at about 5 a.m. The five top selling electronic products on Black Friday were Apple iPads, Samsung 4k TVs, Apple MacBook Air, LG TVs and Microsoft Xbox.

She felt like prices were better than in past years. However, stores like Cabela’s in Centerville came up with deals to lure shoppers early. J.C. Penney Co was giving away US$500 coupons, while Gap Inc’s Old Navy touted the chance to win US$100,000.

Almost 109 million people shopped from their computers and mobile devices from Thanksgiving Day through Sunday, while about 99 million hit the sales in brick-and-mortar stores, according to a survey from the trade group National Retail Federation.

That’s a sign that holiday purchases are spreading out over a longer time frame.

The figure to beat is $2.3 billion dollars. expect a result somewhere in the vicinity of $2.7billion.

“It’s better than coming in the store”. Joyce Hill, a 67-year-old retired auto worker from Inkster, Michigan, who was also shopping in Chicago.