Black Friday deals attract a record 154 million shoppers

All told, shoppers spent $5.27 billion in online purchases on Thursday and Friday, up 17.7 percent from the two-day period past year, Adobe said.

From online sales up to the big event of Black Friday 2016, retailers sales had been able to sell and sealed the deals in a much more expected numbers.

More people are staying up later on Thanksgiving rather than waking up early of Black Friday.

Shoppers hunted for bargains both online and at stores on Black Friday, putting the retail industry on track for what it hoped would become a record sales weekend. And NRF’s survey found that about 122 million people plan to shop on Cyber Monday, up from 121 million a year ago. Haden Dicus told KSFY-TV that “I just chose to come out and see the people freak out over stuff”.

Meanwhile, Adobe Digital Insights says Thanksgiving Day sales online totaled $1.93 billion, up 11.5 percent from the day a year ago, as more people opted to stay home and shop online instead of hitting the stores.

Other firms also highlighted the mobile data in their Black Friday recaps.

The National Retail Federation expects total sales this holiday season to increase by 3.6 percent to $655.8 billion, mainly due to the rise in online shopping.

Online shoppers in the USA made $1.2 billion of purchases via their phones and tablets on Black Friday, marking the first billion-dollar mobile shopping day in US history, according to estimates from Adobe. “You kind of get the deals before Christmas whereas Boxing Day you find that they’ve boosted the prices just to give them basically the same as what they were before so”.

As in years past, numerous best deals appear to be regarding electronics. “I think they’re paying attention to online sales”, she said. Retailers are also increasingly making available online the type of door-buster deals typically reserved for store locations on Black Friday.

Dozens of mall across the country, including Mall of America in Minnesota, the nation’s largest, were closed on Thanksgiving.

“This trend continued into Black Friday, as the sales event is now tracking to bring in $1.13 billion in revenue, which is up 25 per cent year-over-year”, the report noted.

Many stores staff Thanksgiving with seasonal employees and those who volunteer to work and pay them time-and-a-half. And one last piece of data that is sure to heat things up on a chilly Black Friday evening.