Cyber Monday 2016 brought in over $1 billion in mobile shopping revenues

In any case, similar to Black Friday, Cyber Monday is no more extended a one-day issue, with a few retailers commencing their specials as right on time as Thanksgiving and developing them all through the next week.

Underscoring the increase in digital spend, according to separate data from comScore, US$24.52bn has been spent online for the holiday season to-date, marking a 12% increase on previous year, with apparel and accessories topping the list for Black Friday, garnering almost $500m in desktop sales.

USA consumers spent a record $3.3 billion online on Black Friday, scooping up everything from Lego sets to Apple iPads, according to Adobe Systems Inc.

The report comes as Google continues to draw correlations between activity online and in brick-and-mortar stores, after the company launched its Store Visits metric for AdWords back in 2014.

Overall Adobe says holiday shopping from November 1 through November 28 has generated $39.9 billion in online revenue.

Black Friday sales alone smashed the old record, logging $3.34 billion, beating last year’s mark by 21.6%.

Early morning remains the busiest time for online shopping – 38.9% of those shopping on Cyber Monday shopped first thing in the morning, while 33.9% shopped in the morning, 16% shopped over lunch and 31% shopped in the early afternoon.

A survey for the National Retail Federation found that more people shopped online than in stores over the Black Friday weekend as some shoppers looked to avoid the crowds and hassle. Video game consoles actually saw a slight increase in price since Thanksgiving and Black Friday (0.5 percent). The world’s largest retailer has tripled its ecommerce selection to 23 million products this year, aiming to better compete with Amazon.com.

The holiday shopping season so far (November 1-28, 2016) has driven a total of $39.97 billion in online revenue, a 7.6% increase YoY.

Accompanying the iPad in the best-selling category for Cyber Monday this year were Sony’s PlayStation 4, Microsoft’s Xbox One, Samsung’s line of 4K TVs, and Amazon’s Fire tablets. Of that $3.39 billion, $1.19 billion in online shopping came from smartphones and tablets, which is a 48-percent increase from 2015, but still slightly lower than the numbers from Black Friday 2016. Among the top 100 retailers in the United States, Adobe tracks four-fifths of all online transactions.