See the Game, Learn Some New Taunts

But at almost $5 million a pop – just to purchase the airtime, not counting production costs – are they actually worth the investment?

The Super Bowl is a major draw for companies to place TV ads and the New York Times reports that a 30-second ad for this year’s event costs an estimated million.

As for 84 Lumber, its revised Super Bowl ad will now depict the mother and daughter on a journey, but the wall will be omitted.

So, instead of letting PS4 users download the Fox Sports app directly, PlayStation users will need to use Sony’s own PlayStation Vue app to watch anything Fox Sports related – including this year’s Super Bowl.

While Powell believes advertising is largely viewed as a nuisance, there are some still have an interest in the ads delivered during the big game. Even a quality trailer might not go viral or generate water cooler talk. There are a large number of people involved in making, airing, re-running and analyzing them. The Super Bowl isn’t just played on the field.

That massive audience makes the Super Bowl a prime spot for advertisers, who are paying Twenty-First Century Fox Inc as much as $5 million for a 30-second spot. It’s likely that they won’t be the only ones to do so.

Don’t get me wrong. They are amusing, sexy, clever and entertaining.

Ah, the world loves Betty White and with good reason. These devices include Roku, Apple TV, Xbox One, Amazon Fire TV and Android TV, and of course some smart TVs will carry it as well.

The short story follows the steps of Budweiser co-founder Adolphus Busch as he leaves Germany and is welcomed to the United States with these first words: “You don’t look like you’re from around here”.

Take Avocados From Mexico, a third-time Super Bowl advertiser, whose message about the health value of avocados appears to be politics-free. By Monday morning, the sweepstakes had produced 1.5 billion impressions.

Snapchat lenses for a week.

Takeover of NYTimes.com for over a week.

PepsiCo is using its long Super Bowl spot to promote its new purified water brand, Lifewtr, with an inspirational spot featuring music by John Legend.

Let’s face it: cute and amusing Super Bowl commercials are as much of a staple as the nachos and the hot wings. “But the advertising will be mostly anti-Trump”. But that’s a small minority: more than 78 per cent of Canadian households subscribe to cable, satellite, or IPTV services, and people who gather in bars and restaurants to watch sporting events are nearly certainly watching that way, too.

Rather than exploit this opportunity, too many “blow it” by focusing on the entertainment value of the commercials and neglecting what should be the main focus – selling the product, the stock and everything else the company has to sell. As a viewer, we do agree with this for the most part given that they are a big part of the cultural narrative. The problem is that commercials don’t just get put together after the conference championships.

This year’s Budweiser Super Bowl commercial is called “Born the Hard Way”. This year’s commercials, however, might get as heated as the game. For other advertisers, however, the small Canadian market – though relatively cheap compared with the millions it costs to buy 30 seconds in the US broadcast – is an afterthought.