How to watch Super Bowl commercials (without the football part)
Just as intense is a battle off the field to win viewers’ attentions. Last year, more than 111 million people watched the game, and advertisers spent about $4.8 million per 30-second commercial. There’s no need to wait until kickoff; numerous ads have been leaked online.
Super Bowl commercials may no longer have that surprise, everyone experiencing something new at the same time excitement – but they’re still half of the fun of watching (especially when the game involves the New England frickin’ Patriots probably winning again for the hyperbalillionth time).
GNC’s Super Bowl offering unfortunately won’t air on the small screen come Sunday – the ad was cut by the NFL because the supplement chain sells products that contain some of the substances banned by the league, according to Forbes.
While the following story may not impact many American Super Bowl viewers out there, what we are reporting on today is something that has huge implications for viewers who live north of the border. The daughter collects pieces of fabric along the way. The ad appears in the first half – without the conclusion.
Febreeze: Halftime #BathroomBreak. We all know what happens in bathrooms across the country between the halftime whistle and halftime show.
Bud Light: Ghost Spuds.
If you can’t get to a TV, try the Fox Sports Go app on a tablet or FoxSportsGo.com on a laptop or desktop.
By this time, Budweiser – a unit of Belgium-based InBev – had released a statement: “We created the Budweiser commercial to highlight the ambition of our founder, Adolphus Busch, and his unrelenting pursuit of the American dream”, said Marcel Marcondes, vice president of marketing at Anheuser-Busch InBev.
After settling in St. Louis, Busch meets Budweiser co-founder Eberhard Anheuser, and together they form Anheuser-Busch who produce Budweiser.
However, the ad has been seen by many as a critique of Donald Trump’s executive order, signed January 27, implementing immigration and refugee restrictions. (Beermaker Anheuser-Busch reportedly held a “media briefing” on its ads strategy with journalists last month).
Here’s another big critique for putting US ads in the game – it’s not like they are hidden on the internet.
Budweiser insists that the commercial’s message is apolitical. Some lines were ad-libbed during filming rather than scripted. Almost $5 billion has been spent on advertising in the first 51 years of the game, according to Ad Age.
Volkswagen’s “The Force” commercial aired on YouTube days prior to the game in 2011.