Nokia 3310 Returns With A Modern Twist

“There are a lot of legendary phone models in Nokia’s history”, HMD’s chief product officer Juha Sarvikas said. Chris Smith of BGR wrote that the new phone “feels light and cheap” and called the use of the Nokia 3310 name a “marketing trick” to bring attention to HMD Global’s new Android smartphones – also under the Nokia brand. Bonus – the Snake game stays intact in the new Nokia 3310.

At the same time, there is a very modern idea here, the new concept among some that it’s not actually that cool to constantly be tied to your device.

The new Nokia 3310 in all of its available color options.

It is clearly hoping that nostalgia for the classic device will entice buyers, alongside the fact it has a battery life of 22-hours of talk time, the classic game Snake and the once ubiquitous Nokia ringtone.

Available in gloss red and yellow and matte blue and grey, the Nokia 3310 has a 2.4-inch colour screen, Bluetooth 3.0, an FM radio, LED torch, microSD card support up to 32GB and a two megapixel camera. Now Nokia has announced to launch New Nokia Smartphones today in a live event. 49 Euro is about £41.

The new Nokia 3310 is a feature phone that banks on 2.5G connectivity for data and runs S30+ operating system. Analysts Techcircle spoke to were of the view that Nokia would want to target the offline retail space in India, in order to capture the brand value it has built over the years.

Made by HMD Global, the phone retains all the old design, though tweaked here and there, with it pitched at people looking for burner phones. The smartphone boasts a 5.2-inch IPS HD display and under the hood comes with Qualcomm’s Snapdragon 430 processor coupled with Adreno 505 GPU.

The Nokia 3 has a Corning Gorilla Glass laminated 5-inch display and 8MP wide aperture front and back cameras. The original phone, which came out in 2000 and saw sales of more than 125 million, wound up generating countless memes for both its reliability and for being virtually indestructible.

Under the agreement, Nokia will receive royalty payments from HMD for sales of every Nokia branded mobile phone or tablet.