3 Ways to Make Video Content That Engages Viewers

If you’re able to come up with video content that engages viewers, you’ll start to find that your videos retain more viewers for longer and encourage more reactions as well. Although coming up with engaging videos isn’t exactly a walk in the park, there are a few ways in particular that you could get started on the right foot:

• Hook viewers in the first few seconds

If you can convince viewers to watch past the first 10 seconds of your video, odds are they’ll stay and watch for about a minute. That is because during the first few seconds most viewers make the internal decision as to whether or not to keep watching.

One of the best ways to hook viewers in the first few seconds is to be direct and tease the message of the video as well as how it will benefit viewers.

• Deliver the message more visually

Part of the reason why videos are more engaging than other types of content is because they deliver messages visually. That is something that you should double-down on, as doing so will make your videos more engaging still.

Ideally delivering a message entirely visually would be good. Not only will it be more engaging in general, but it will also help your video engage viewers that may be watching without any audio to begin with.

• Make the viewer feel something

If viewers feel something when they watch your video, they’re more likely to be engaged and react to it. The exact emotion itself is secondary, and it could be humor, surprise, shock, inspiration, or anything at all.

Incorporating these elements in your videos are good, as is using techniques such as storytelling that can make viewers more invested in the video and help provoke emotional reactions based on its outcome.

Each of these methods can help you to come up with videos that are more engaging. Keep in mind you don’t need to break the bank to create compelling video content that is engaging. In fact a simple video recorded via a smartphone or webcam coupled with a few tweaks and improvements from Movavi Video Editor and you may very well have the makings of a hit on your hands.

As a movie editor Movavi Video Editor will let you cut and join video segments, enhance the video quality, add audio tracks, insert captions, apply effects and filters, and more. In short it has everything you need to make sure your video content looks impressive – and coupled with the methods listed above that should be more than enough to help you to attract, engage, and ultimately even convert viewers with your videos.