Facebook has a new plan to make your data safe

New Privacy Shortcuts menu: The toolbar will provide access to setting in way that’s “clearer, more visual, and easy-to-find”, Facebook said.

“Most of these updates have been in the works for some time, but the events of the past several days underscore their importance”, Facebook said Wednesday.

“For some time”? It’s been seven years since the FTC’s consent decree with Facebook. We welcome Facebook in India, but if any data theft of Indians is done through the collusion of Facebook system, it shall not be tolerated.

Nearly $100bn has been wiped off the value of Facebook in the wake of the Cambridge Analytica scandal. The results will range from the expected – photos and videos you’ve posted – to the unexpected as users on the Android platform also have their phone and text message records listed.

Centralized controls: The entire settings menu on mobile devices will be consolidated into one place, whereas settings have been spread across almost 20 different screens.

Zuckerberg accepted an invitation to testify to US Congress in the wake of the scandal, according to various reports and sources, a day after the US Federal Trade Commission confirmed it’s investigating the role Facebook had in Cambridge Analytica’s data use which violated the social network’s privacy terms and conditions.

Facebook CEO Mark ZuckerbergMark Elliot ZuckerbergFacebook pressed on whether European Union data was harvested by Cambridge Analytica Zuckerberg must account for Facebook’s moral failure The Hill’s 12:30 Report MORE has sought to stem the controversy with public apologies, saying that the company will take steps to better protect user data and limit the amount of data that apps can collect.

“It is and will remain Facebook’s business model to collect data and make it accessible to people with the right profiles in exchange for money”, he said.

It’s all about covering Facebook’s rear end, actually, and about recovering some of their lost market value.

U.S. lawmakers were seeking to haul Facebook CEO Mark Zuckerberg to Washington to testify on the matter.

Facebook plans to give users more control over their data.

The Cambridge Analytica scandal is still fresh and it seems as though Facebook is introducing these changes to regain the public’s trust, as pointed out by The Next Web.

This could cost Facebook £625 billion, which is double the £317b it is worth, law professor Maureen Mapp argued. It’s doubtful that changing the look of its settings page will do anything to calm down users who have been upset with the way the company has been handling its data. That’s a big move from Facebook, a company that is not exactly known for making its own hardware.

This is just an attempt to stop the bleeding.

Jessi Hempel, a senior writer at WIRED, pointed out Wednesday on CBSN that Facebook isn’t the only platform on which consumers share “way too much data”. It will also make the options for controlling app permissions more prominent.