Nike shares dip as Colin Kaepernick ad spurs boycott
The move re-ignited a debate that has rumbled in the background for many months and was played out on talk shows across America yesterday.
“In featuring Mr. Kaepernick in the “Just Do It” campaign, Nike grossly insults the men and women who really do make sacrifices for the sake of our nation”, the letter obtained by TMZ Sports reads. And Nike retweeted the post.
The customers Nike could lose will be more than made up for by attracting new younger consumers who are looking to buy brands that stand behind political topics, said Jessica Ramirez, a retail analyst with Jane Hali & Associates. Terms were not disclosed. A person familiar with.
As outraged Nike customers burned products in protest over the campaign, Brady “liked” several pictures of it that were posted on Instagram by Lebron James, Kevin Durant, GQ and Chris Paul. Kaepernick began a wave of protests by NFL players two seasons ago, kneeling during the national anthem to protest police brutality and racial inequality.
“Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America”, former Central Intelligence Agency director John Brennan wrote on Twitter.
The NFL has yet to issue a response to the ad campaign, but some in the league have said they believe the protests have damaged the popularity of professional football.
Kaepernick caused a stir when he sat on the bench while the anthem played before a National Football League game in August 2016, in a move that he said was a protest over how the country treats black people and people of color.
The politicization of commerce is nothing new.
Marcia Loverdi offered her support for the company, claiming she had gone out and bought new sneakers.
Fans have been burning clothes, cutting off the trademark Nike swoosh, and calling for a boycott in protest at the new deal with the quarterback, who has not yet signed a deal for this season.
With that being the case, some believe that Nike’s decision was motivated more by dollars than convictions.
Nike’s stock was also down Tuesday. And perhaps as a result, their politics lean left when it comes to issues of race and criminal justice.