Now, YouTube gets transparent controls with an update
If you’re seeing a new YouTube video player on your computer today, you’re not the only one. This, he says, inflates viewing figures – although it’s worth noting that ComScore uses the same three-second rule. With an update to its iOS and Android apps, YouTube now expands these videos to fill your phone or tablet’s display. That number is up from 3 billion views in April.
Facebook Inc.
“This might seem a little like this is a victimless crime, but it fundamentally devalues the #1 metric of online video”, Green writes. “The view is the thing that everyone talks about and it’s the thing creators sell to advertisers in order to make a living”, wrote Green.
Three seconds is, however, the standard used by digital analytics company comScore.
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Facebook has been accused of “freebooting” on YouTube’s success by prominent blogger Hank Green. ” The system analyzes video content for potential copyright infringement”.
However, YouTube’s so far a heavy weight champion and a rookie will not so easily overtake them, even if they’re a renown champion in their own category.
As Green argues, Facebook isn’t doing enough to solve this problem. What’s more, Facebook isn’t always quick to remove content. He went on to slam the “inexcusable” predicament that Facebook has no system to protect independent rights holders in the way that YouTube does.
It’s a massive technical challenge, one the company has been trying to resolve by exploring how it updates its content management tools for people and publishers. He believes Facebook is lying by stretching the concept of a video view.
Conspicuous by its absence, is the social network’s outright denial of the other allegations Green made.
For Green, a successful YouTube creator, this is worrisome, because it shows a lack of compassion and thought for the creators of the video.