Apple reportedly resurrects MVNO plans

It is not a new rumor, but rather the latest in what has been a long span of rumbling about Apple and carrier ambitions.

Apple (AAPL) reportedly is quietly testing a mobile virtual network operating (MVNO) service of its own in the U.S. and also discussing the prospects of launching a similar effort with telecom operators in Europe, according to a Business Insider report.

Apple’s MVNO would allow iPhone users to directly pay Apple for their data, calls and text, instead of paying a carrier.

Interestingly enough, another report from earlier today pointed to Apple rolling out a version of Siri that would transcribe user voicemails, a feature which some believe also points to Apple’s MVNO aspirations. Those not in the know how, a mobile virtual network operator service will allow technology companies to “lease space from established carriers” and then sell it directly to customers.

The above example clearly shows that anything Apple may try in the cellular service area will not be taken too well by most leading carriers.

That’s likely Apple’s thinking with the MVNO process, they get control of yet another aspect of the iPhone users’ experience, and naturally there would be money in it for them as well.

The Apple SIM already lets you switch between network carriers without needing to change the SIM (or be locked into a long-term contract) and now works with AT&T, T-Mobile and Sprint’s networks. Assuming this network does come to fruition, the sources say you shouldn’t expect an official launch anytime soon.

Apple could one day offer its own phone service to go along with its phones.

Experts in the telecom industry tell Business Insider that Apple’s MVNO may not arrive for another five years or so. Apple has already spent years talking with carriers over an Apple mobile network.

Whats even more intriguing is that Apple isn’t the only tech giant with its eyes set on becoming an MVNO. Its project Fi is now available for the Nexus 6 in the US.