Apple grows iOS share in the UK

This is the latest from analyst firm Kantar Worldpanel ComTech, which has revealed that iOS saw its market share in Europe grow in the second quarter. Apple’s gains were the strongest in the UK of the five European markets, adding 5.5 percent points year-on-year to reach 34.1 percent of smartphone sales. In Japan, Apple also grew, by 2.7 points to 42.2 percent of sales, while Android fell to 54.4 percent from 59.6 a year ago. Growth was strongest in the UK at 5.5 percent and weakest in Italy at only 0.1 percent.

Why would iPhone sales rise across Europe but fall in the United States?

Kantar surveyed buyers to determine the reasons they selected the iPhone over Android rivals, with owners listing four main factors …

The fact that Apple’s home ground is the US and that it has become increasingly dependent on its iPhone, this statistic does not bode well, particularly as the company depends on continual growth to maintain its share price the whole lot is starting become unstuck. Microsoft may be happy with the 11.3% share its Windows phones got, but Blackberry won’t be too happy with the meagre 1.2% market share.

The two men from Dit Is Normal were on a mission to turn iPhone fans into Android fans, and we aren’t sure if they managed to do that.

“

Apple iOS returned to growth across all of Europe’s “big five” markets [of] Great Britain, Germany, France, Italy, and Spain”, reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.

Kantar estimates that both Samsung and LG increased their shares sequentially in the period in the US and together took 78 percent of all Android sales.