Apple denies it plans to sell mobile services directly to consumers

Sources told Business Insider on Monday that Apple is testing such a move to lease mobile broadband airwaves from carriers in the U.S. and Europe in order to resell the service.

According to a report today, Apple is conducting private trials to launch its service of a mobile virtual network operator(MVNO).

Apple has denied a report claiming that the company is planning to launch a cellular service for iPhones.

Despite the denial, Apple has already been experimenting with SIM cards that can quickly switch between carriers.

There is no guarantee Apple’s service will launch beyond a test phase, and if it does, it will not roll out anytime soon. The moment the technology firm takes money from customers for different services like calls or data, customers will not have any direct links with the carriers.

Its not the first time that Apple nerds have thought this was happening, given the MVNO patents that surfaced back in 2011. Then your phone would automatically connect to the network offering the strongest signal wherever you are… assuming Apple actually works out a deal with all of the networks in your area. Instead of paying your current carrier for service each month, you would pay Apple.

However, though Apple has the technological prowess and sufficient resources to provide a state-of-the-art MVNO service, it will still have to face competition from players like Google Inc. There’s been some indication in the past that Apple was interested in launching an MVNO service, but Business Insider nowreports that Apple has actually begun trialling such a service in the US.

The Google service, known as “Project Fi”, is being run in conjunction with US operators Sprint and T-Mobile USA.

This would be possible, in part through the use of an Apple SIM card. The MVNO talks have been going on for years, at least as far as sources are concerned.