Bucs criticized for women’s campaign

The online ad calls the campaign a “bold, new movement aimed at changing the way female fans connect with their home team and own their individual football experience”.

All men understand football, apparently.

Oh, you ladies and your Pinterest.

For starters, they’re going to be implementing a “RED Term of the Week.” This week’s term is “Play Clock”, in case you were wondering. “It’s not the right approach, I don’t think”, he said.

As you would expect, they took some flack for this…

Whatever the clock, I bet only a few seconds passed before the Bucs’ organization, which is owned by the Glazer family, realized it had just made a giant mistake.

This amusing effort to recruit women as die-hard Bucs’ fans follows Tampa Bay’s drafting of Florida State quarterback Jameis Winston, whose career as a Seminole was marked by an accusation of rape, a two-quarter suspension for yelling an inappropriate sexual phrase on campus and that whole crab leg incident.

Maybe the Bucs have not heard what’s happening out there.

Here’s another doozy: running back Doug Martin explaining in a video that his job is to, wait for it, “run the ball”.

“RED will provide female Buccaneers fans with year-round educational experiences focused on providing a better understanding of the game”, the Bucs boast in a press release that touts “gameday style tips” and a lifestyle session designed to help plan the flawless tailgate, and a Pinterest board to share ideas with other Sunday morning hostesses. With the “major” sports, a common theme seems to be, “How can we get more women involved/interested?”

The announcement Thursday on the team website was met with immediate criticism on social media, taking jabs at the team for assuming women don’t know much about football and suggesting they might need tips on what to wear or cook.

The first preseason game of the season is Saturday night.

Football, or any sport for that matter, is hard to learn as an adult.