Twitter huddles with NFL to tackle audience challenge

Under the new deal the NFL will put about three times as much content into Twitter as it did in 2014, including video highlights and photos from ongoing games. Twitter, in turn, will use an automated formula to prominently display NFL tweets and related ads in the streams of accountholders likely to enjoy the information.

The NFL and Twitter have signed a multi-year agreement to provide “uniquely packaged NFL video and other types of content to fans daily, year-round”, according to a press release. This is driven by several weaknesses, which we believe should have a greater impact than any strengths, and could make it more hard for investors to achieve positive results compared to most of the stocks we cover.

Glenn Brown, head of Twitter Content Partnerships and Amplify. The NFL and Twitter had previously operated on two consecutive one-year contracts; this new agreement broadens and expands the existing sharing agreement between the two.

Additionally on Monday, a Form 4 filing showed that interim Twitter CEO Jack Dorsey purchased about 31,600 shares at around $27.67 per share.

The goal for Twitter is to grow a broader audience, expanding past its traditional market into the world of people unaccustomed to the always-on nature of the service. Announced in June, Project Lightning will allow users to have a new, unique tab in the Twitter app where they can follow live events, allowing the company to easily categorize and engage the millions of tweets sent each day.